The CMA has told car hire websites it expects them to make changes so motorists are shown the true cost of hiring a car before they rent.
The initiative from the Competition and Markets Authority (CMA) builds on the work it undertook last year in securing changes from 5 leading car hire firms to improve the way they deal with their customers. Around half of all leisure rentals begin with comparison websites, and this action by the CMA will ensure consumers get transparent prices whether they book directly with a leading car hirefirm or through a comparison website.
Car hire comparison websites (sometimes referred to as brokers or meta-search websites) have been sent letters by the CMA which explain consumer protection law and ask for consumers to be provided with easy-to-access information in 7 key areas:
The businesses have until January 2017 to make the changes and write to the CMA to explain what actions they have taken. Some businesses have already made changes or have a good standard of clarity, and the CMA expects the whole market to move to this standard. Once the deadline has passed, the CMA will begin a compliance review. Any companies not complying with the law risk enforcement action.
James Macbeth, CMA Project Director, said:
The changes made by car hire companies earlier this year are already having a positive impact for holidaymakers hiring a car in the UK and abroad. However, we know that a significant amount of business is done through comparison websites and we are confident that by working with them we can ensure an even better service for motorists.
Drivers will see a transparent 'drive-away' price – including every mandatory charge and any options they choose – before they buy. This will take away the surprise some feel when they only discover the real cost of their car hire at the rental desk.
People will also get information about factors such as insurance exclusions, credit card pre-authorisations and fuel before they buy. This will make it easier to shop around, compare different providers and get the best deal. We welcome the willingness to improve practices we have already seen from the industry and expect that to continue.
Separately, Avis Budget, Enterprise Rent-a-Car, Europcar, Sixt and Hertz previously committed to introduce the following improvements by January 2016:
improved transparency when making a website booking or reservation:
The CMA will review the rental providers' compliance with these changes at the end of the summer, including examining complaints from consumers.
Citizens Advice has produced useful information on how consumers should deal with problems they may face when hiring a car.